What our deliverables look like

An illustrated presentation of our deliverables. Download " Distributing living, inspiring results » taken from the book Big Qual.

Qual: Methods Catalogue

Presentation of our methods Quali and Big Qual.

Our added value in 7 points

A general presentation of QualiQuanti: panels, methodology, team, publications, CSR commitments, references.

Brand culture audit

Audit and brand culture platform.

What our clients say about us

Feedback organised around 6 themes: responsiveness, transparency, recruitment, results...

Big Quali (2022)

How AI is transforming Quali (2025)

Request the full PDF by email and read the interview on AI and qualitative research

Pop-up stores…
Unlocking New Spaces for Brand Expression

Download the white paper from Klépierre, European leader in shopping centers,

Brand culture (2019)

Place Branding…
Reinvent the experience

Download the white paper featuring 60 branded places. See also the video on the brand places.

Brand culture management

Download the white paper which complements and illustrates the Brand Culture book.

Brand content (2020)

Customer reviews…
A practical guide

Download this guide on the importance of customer reviews in purchasing decisions and reputation.

Influencers and brands…
The keys to a strategic collaboration

A 2023 study (see teaser in PDF) exploring the drivers of influencer marketing and social media effectiveness.

What Makes a QR Code Effective?

On packaging, in supermarkets, in restaurants, on television…QR codes are everywhere! But many professionals could improve their use of them. A 2024 study (see teaser in PDF) based on international monitoring and qualitative research.

E-Commerce: Optimizing Product Information

Product content supports consumers in their decision-making process. Since 2019, QualiQuanti has been auditing the product communications of brands, retailers, and e-commerce companies. See our offer.

Qualitative study: Experiencing
musical performances

The CNM (National Music Center) published our exploratory qualitative study for industry professionals, in 2022 exploring the spectator experience in concerts and variety shows. Download the complete report in PDF format (Word version) and the PPT version.

Quantitative study:
Electric Bikes

Corepile, an eco-organization for
and battery recycling in France published in 2021 our quantitative study on mobility (electrically assisted bicycles (EABs), scooters and motorized personal transport devices) in 2021.

Semiological and cultural audit:
Frichti and meal delivery

To illustrate the potential of brand culture auditing, QualiQuanti decided to analyze Frichti, a home meal delivery brand, in 2018.

See the video session.

Our approach to brand culture and brand content (46'21)

Live semiological analysis of Frichti by Raphaël Lellouche (1h29)

Dialogue with Patrick Mathieu on singularity and brand content (32'10)

The different types of qualitative data (18'43)

Analysis of Supor on the e-commerce site Tmall by Betty Touzeau (9'26)

Présentation Contenus à haute valeur d’usage (15’57)

Interview sur le Big Quali par Visionnary (8’40)

La place de l’esthétique dans le retail (12’15)

Intervention sur le native advertising (16’45)

Interview sur la Brand culture (6’02)

Intervention sur les lieux de marque (12’37)

Conférence sur le Brand content (19’50)