The right methodological combination

We design a tailored combination of methods adapted to each research question.

QualiQuanti is a pioneer in online research studies (first online studies carried out in 1998, first online qualitative study in 2004). We are constantly adapting our methodologies to integrate the contributions of new technologies : mobile studies, communities, AI…

The interviewee's experience

We place great importance on the interviewee's experience when completing our questionnaires.

A questionnaire should be an enriching cultural experience for the participant.

To keep respondents engaged, we design dynamic questionnaires : panoramic (scrolling on a single page) vs. sequential (one question per screen), always with visual support.

In-Depth Analysis of Results 

We provide quantified results explained through qualitative insights — making it easier to interpret findings that might otherwise be ambiguous.

Our verbatim analysis goes beyond coding: it is carried out by experienced qualitative researchers, with a large selection of verbatim responses included so that readers can feel the results.

See, for example, the study published by Corépile on electric bicycles and scooters

A qualitative and quantitative approach

We combine qualitative and quantitative methods for in-depth and reliable results.

A system that is sufficiently structured to allow for rigorous quantitative exploitation.
A system that is sufficiently open to give respondents freedom of expression beyond predefined answer grids (structured interviews).

Watch the Sojaxa Barometer: watch the YouTube video