Our international research
We work with consumer panels from around the world to provide a global view of consumer trends. We have extensive experience in Africa (Maghreb and sub-Saharan Africa).
Qualitative and quantitative expertise
Thanks to our combined qualitative and quantitative approach, we generate diverse data through both proprietary and partner panels.
We have worked in major countries in Europe, America, Asia, and Africa. We rely on experts who specialize in these geographical areas.
Intercultural sensitivity
In partnership with Cherry Blossoms, founded by Laurence Lim, a former QualiQuanti employee, we bring recognised expertise in intercultural branding.
We have developed a methodology based on bicultural profiles (see detailed presentation below)
An English-speaking panel
QualiQuanti has a French-speaking panel including Switzerland, Belgium, the Maghreb, a panel on the African diaspora and an international English-speaking panel of 50,000 individuals:
Our African expertise
We have conducted around 15 studies in Africa (Morocco, Ivory Coast, Cameroon) for clients such as TV5, RFI, and Deezer — both in person and via WhatsApp. In collaboration with Omedia.
We created a panel in Morocco in 2020 and established a partnership with a Moroccan agency since 2024.
Bicultural interviews
Our bicultural interviews provide unique perspectives for understanding consumers.
The selection of experts
Participants are carefully chosen based on: :
– Bilingualism : knowledge of local languages is essential to understand how notions and values are expressed. Words, etymologies, and linguistic roots shed light on perceptions.
– Dual experience having lived in different countries : being native to the country being analysed and maintaining regular ties to it via visits
– Cultural literacy: strong knowledge of history, customs, economy, and current affairs of their country.
the method
2 to 6 interviews per country in order to guarantee the reliability of the results and diversity in viewpoints
Consecutive individual face-to-face interviews : spacing out the interviews allows the moderator to take a step back, refine the questions from one interview to the next, and introduce new stimuli.
Triads for cultural issues: bringing together participants from different regions of the same country to see what unites and differentiates them, and benefit from group dynamics.
Ethnic Marketing
QualiQuanti has developed the ability to explore different subcultures: halal, the African diaspora, people with specific health conditions.
What does the law say?
Statistical data is regulated by the Act of January 6, 1978 relating to information technology, files and liberties, and the General Data Protection Regulation (GDPR).
According to theArticle 6 of the January 6, 1978 law: " It is forbidden to process personal data that reveals the alleged racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership of a natural person, as well as genetic data, biometric data used to uniquely identify a person, data concerning health, or data concerning a person’s sex life or sexual orientation.”
Our approach
Through our TestConso panel, our African panel (created for Thema), and ad hoc research, we are able to reach and study targeted populations.
