Brand Culture Audit
Brand culture audit
A brand culture audit involves analyzing all of a brand's expressions within its environment.
Brand culture reflections
The book Brand Culture , white paper are the result of extensive reflection designed to help organizations master brand culture. This work draws in particular on semiology.
Brand performativity
Brands play a role in constructing individuals' social identities. In their communications, they must convey models of social identification (performative utterances). Beyond promoting a lifestyle or an experience, brands must express an entire culture.
Brand culture audit: the frichti case
This is an example of an analysis carried out with Raphaël Lellouche on our own initiative, allowing the results to be made public.Deliverables were produced in multiple forms: monitoring, live analysis, and reporting (both summary and detailed).
The brand compass
The Brand Compass is a synthesis of the main brand platform tools. It is a management tool based on four dimensions and 16 elements. See the detailed presentation of the methodology.
Observatories & Trends
QualiQuanti has created dozens of observatories, which have given rise to conferences, publications and trend notebooks.
Our observatories
QualiQuanti has created a series of observatories on topics such as:
– Brand content: watch-brandcontent.fr
– Brand culture (cultural universe of brands)
– Retail
– Product content
– Brand entertainment
Product placement
. Native advertising
– Local innovation (in partnership with SoLocal)
– Gender marketing (in collaboration with aufeminin): Womenology
– Branded places
. Luxury hotels
– Pop-up stores
. Deposit and return systems
. Outdoor consumption (during covid): outside is the new inside
. Plant-based food products and bars
Our trend books
We analyse trends and purchasing behaviours to inform brands and retail strategies.
We also study topics like takeaway food, snacking, hair salons, opticians, bakeries, hotels, etc.
See the trend book created for Ibis Styles below
Excerpts from trend books produced for Ibis Styles
Invite us into your reflection on your brand and brand culture
Semiological analysis involves identifying and describing each component of a product or a piece of communication. A deep understanding of a brand’s communication is essential to optimize consistency, refine content, anticipate the implications of changes, and envision future developments. Under the direction of Raphaël Lellouche and Odilon Cabat, we have conducted dozens of semiological studies, some of which have been published, such as the example of Frichti.
See the blog analyse-semiologique.com
At QualiQuantisemiological analysis can be used independently, or systematically as a complement to qualitative studies : we perceive them as a way of enriching consumer perception.
Brand culture audit: the Frichti case
Example of analysis carried out with Raphaël Lellouche on our initiative in order to be able to make the results public.
