QUAL & BIG QUAL
- Focus groups and in-depth interviews (in person & remotely)
- Online communities
- Qual-Quant surveys
- Big Qual powered by AI
TRENDS & SEMIO
- Monitoring centers
- Trend books
- Cultural and semiological audits
QUANT & DATA
- Large-scale surveys
- Barometers
- Longitudinal studies
INTERNATIONAL
- Multi-country studies
- Intercultural studies
- Ethnic Marketing
Identifying your levers for action
Analyze the reasons for adopting a product or brand.
Understand what will encourage targeted audiences to take action.
Markets & target audiences
Explore your market and your target audience: customers, prospects, employees.
Uses & Behaviours
Customer profiling
Market potential study (due diligence)
User experience study (UX)
Employer branding study
Experts and BtoB study
Exploratory research on a target audience
Offer & marketing mix
Create the optimal offer: content, product, packaging, customer journey.
Definition and pre-testing of concepts
Editorial test (show, fiction, etc.)
Logo, product, packaging, and product range testing
Shopper study
Price sensitivity test
Innovation test (in person or at home)
UX study on an app and/or content
Brand & Communication
Analyze your brand identity and optimize your messages and content.
Communication pre-testing
Social media study
Brand editorial strategy
Product sheet study
Brand culture audit
Brand platform
Reason for being and singularity
A creative institute
At the forefront of:
. trends – on retail, media, new uses, CSR
. study methodologies – pioneering new approaches with the use of new technologies and AI
. brand thinking and strategies – brand content & brand culture
Insightful : revealing, instructive, inspiring, rich in insights, solution-oriented
Our strengths
Access to proprietary panels
Our proprietary panels : 350,000 panelists in France (TestConso) and 50,000 international panelists guarantee responsiveness and compliance with the GDPR. Read our thoughts on cooperating with consumers
Reliance on Big Qual and AI
What makes Big Qual Big Qual ? (large-scale Qual)
. The ability to generate massive amounts of diversified qualitative data (photos, videos, testimonials, etc.)
. The possibility to benefit from a multitude of points of view. Download 50 pages of the Big Quali book and request our white paper on AI.
35 years of research
QualiQuanti has been conducting research on media, communication, brands and retail for thirty-five years.We are pioneers in brand content, brand culture, product content , and gender marketing,
Our clients since 2015
What our clients say about us
Here is a summary of our clients' testimonials:
"involved"
A close-knit, senior team, with a dedicated contact person for the client.
"responsive"
Team availability with quick, smooth communication. Strong, proactive proposals.
"transparent"
Real-time access
to data & regular analysis reports ahead of synthesis.
"hybrid"
Ability to combine Qual & Quant with a full range of tools to cover every aspect of the subject.
“easy to read”
Study reports with two levels of reading – synthesis + detailed results.
"inspiring"
Rich, illustrated reports with concrete ideas and a vision for the future.
"creative"
Innovative in areas of expertise, methodologies, and deliverables.
"selective"
Optimal recruitment
consumers in two stages (screening + phoning).
Our publications
Our team
Multidisciplinary and experienced
Daniel Bô
CEO
HEC, SciencesCom, M1 Sociology
Claude-Emmanuelle Couratier
Associate Director
ISC Paris
Pierre Gaillardon
Director of Studies and Panels
IFP, CELSA
Carla Bouis
Director of Studies
ESSEC, Louvre School
Philippe Berthelot
Consultant
IRCOM, IAE Bordeaux
Eleonore Hourt
Junior Research Officer
Sociologist (Sorbonne, Nanterre)
Contact us
And the subtitle is better
Got a project to discuss? Need more information ? We will get back to you as soon as possible.
Desk
12 bis, rue Desaix, 75015 Paris
Phone
+33 (0) 1 45 67 62 06
contact@qualiquanti.com
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