Our sector expertise
We have worked across all main industries, with several areas of specialization:
Media & Content : Hundreds of media tested, including TV programs, streaming services, fiction, magazines, apps, publishing, and games.
Retail & Commerce : In-depth expertise in retail, mass distribution, points of sale, e-commerce, food services, hospitality,and convenience formats.
Food & Beverage : Studies on organic products, bulk sales, meat substitutes, and tests of dozens of food and beverage products.
Due diligence : Solid experience in quantitative and qualitative research to support mergers and acquisitions (investment funds and consulting firms).
Luxury & Fashion : A landmark study on the codes and communication of the luxury sector.
Other sectors : Banking and insurance, beauty and health, home appliances, telecoms, fashion, transport, education, institutions, and BtoB.
Our expertise in Brands & Communication
A pioneer in brand content and brand culture, with recognized expertise across different communication formats
Brand content : nous accompagnons les marques en audit éditorial, stratégie de contenus et formation. Voir See the blog.
Brand culture : Brand culture brand culture, purpose definition, and brand compass. Learn more.
Product content : Numerous studies on product sheets and e-commerce websites. See the blog.
Other Areas of Expertise : Social content, advertising, DOOH, employer branding, and internal communication.
Discover our research (links and PDFs):
social media | QR codes | digital advertising | product content | product placement | advertorial | native advertising | DOOH | brand entertainment |
Our research themes
35 years of research with numerous publications
The impact of digital technologies (digital signage, QR codes, editorial formats, connected television, visibility of VSEs, avatars, social media, AI)
Consumer behavior (parcels, organic brands, meal bars, bread, meat and substitutes, tableware)
Media and content (music analysis, reality TV, TV set design, men's press, virtual content, film promotion, educational games)
Sustainability : in-depth knowledge of ecological issues (organic products, bulk sales, recycling, deposit systems, soft mobility, health, biodiversity, etc), and supporting companies in their transition. Bronze Ecovadis medal, 2023.
New uses and formats (pop-up stores, remote catering, local self-service, musical performances)
Societal issues (climate emergency, retirees' expectations, the ideal home, gender marketing, seniors, post-secondary education guidance)
Discover our research (links and PDFs):
movie posters and trailers | piracy | edutainment | connected TV | musical shows | local innovations | avatars | organic | Electric Bikes |… and our various blogs
Our methodological expertise
Pioneers in online qualitative research and large-scale Qual
Big Qual : Specialists in Qual/Quant hybridization and in different forms of large-scale qualitative studies.
AI & Qual : Authors of a white paper on AI and qualitative research, updated in 2025.
Panels : Early pioneers in panel research since 1999 with Testconso
Semiology : in collaboration with Raphael Lellouche
Our methodological reflections (links and PDFs):
BIG QUALI BLOG | BIG QUALI BOOK | AI & Qual White Paper | Testconso Panel |SEMIOLOGY BLOG |
Our expertise in recruiting and engaging participants
We place great importance on interviewees—far from the caricatured experience portrayed in the Têtes à claques sketch
The goodwill of respondents is the foundation of quality in research. At QualiQuanti, we strive to make participation an enriching experience. We favor questionnaire formats that stimulate emotion and encourage detailed responses.
Our recruitment takes place in 2 phases: (online survey + telephone selection), ensuring both speed and precision in profile selection.
As pioneers of online qualitative research (since 2006), we have developed strong expertise in remote engagement: crowdsourcing, online communities, WhatsApp forums, video meetings… Auto-ethnography provides rich material at a limited cost.
We always ask respondents about their experience in order to improve our studies. It is up to us to ensure that the topic is appealing, the survey is well-structured and fluid, the process is interactive and engaging, and the compensation is fair.
