The latest Philosophie Magazine (September 2025) features Andrea Colamedici and Maura Gancitano, editors of Hypnocratie, a book written in collaboration with artificial intelligence. They develop a philosophical reflection on the place of AI in our thinking and culture.

We were delighted to be ranked among the top 4 most-read articles on MR Research News. This interview, published to coincide with the release of our white paper on AI, shares key insights and some additional thoughts on the matter.

As part of our 2025 new year greetings, we share our annual reflections in a video format, along with a complementary PDF that provides additional details and links to all the references cited in the video.

This blog is an opportunity to share our reflections and sources of inspiration. At QualiQuanti, we view research as both a source of creativity and a way to detect insights. For us, an insight refers to truth-seeking, acuity, and perceptiveness.

Search intelligence is particularly illuminating because search queries act as powerful indicators of insights: - They reveal emerging interests, concerns, and questions. - They provide a direct window into what people genuinely want to know or obtain.

The integration of generative artificial intelligence into the market research sector is profoundly redefining the sector's methodologies and business models. Clément Fages recently published a detailed analysis of these transformations, a summary of which we offer here, enriched by our own work.