Blogs

Since 2006, QualiQuanti has created 7 blogs
of which 5 are still active.
They extend and illustrate our research.

Created in 2021 as a complement to the book, it shows the potential of technology for large-scale Qual

Our research in communication
on the Brand Content , Product Content

Created in 2008 to help pioneer a little-known field in France

Observatory and analyses
Editorial content designed to help you choose and use products and services

Created in 2019 to illustrate and update a subscription study

Semiological Analysis & Marketing Research

Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.

QualiQuanti News and Reflections

Augmented creative intelligence

How does dialogue with AI enrich the human creative process?

Opinion piece in Influencia on Creative Intelligence

In 2014, QualiQuanti chose to embrace “creative intelligence” — an inventive, evolving approach aimed at fostering original and relevant solutions. We adopted this baseline because it best expresses our vision of research.

Our next AI-illustrated white paper

"How AI is transforming qualitative research": this is the theme of the white paper we are preparing. To illustrate this project, here are some images generated by Dall-e, including a cover featuring hallucinations.