Inspirations for 2025
Here are our annual reflections on the occasion of the 2025 wishes. We have been practicing this inspiration map since 2014.
As well as a pdf version of these wishes, and below the links to the various references cited.
Details of the different links mentioned in the video:
On the old ones: https://www.jemabonne.fr/magazine-vieux/edito.html and https://noldneverold.com/
It's not tomorrow, old lady: htts://www.instagram.com/cestpasdemainlavieille
Newsletters https://www.servan-schreiber.net/5h30/goodmorning.html and https://inscription.kessel.media/michelefitoussi
On search intelligence: https://www.digitalvalue-insight.com/fr
On influence: https://www.followmeparis.com/fr and https://www.pariscreatorweek.com/
Avatar creation by the agency www.Karakter.Paris
Philippe Katerine at the Olympics: https://www.dailymotion.com/video/x92zclg
https://www.zenzelreal.com/ led 9 masked athletes, experts in "parkour freerunning" for the opening ceremony
See this AI artist: https://www.instagram.com/ifonly.ai/
Our white paper on AI and qualitative studies (2024): https://asptest.sphinxonline.net/surveyserver/s/test6/IA_etudesquali/test.htm
Interview in MR News https://www.mrnews.fr/2024/02/20/livre-blanc-ia-et-etudes-qualitatives-interview-de-daniel-bo-qualiquanti/ Addition, ten months later, on how AI gives wings to quality: https://www.linkedin.com/feed/update/urn:li:activity:7275778730818473984/
To access the different contents https://linktr.ee/qualiquanti
Vieux Magazine: A cheeky success story
Launched in May 2024, the magazine Old has established itself as a key player in the society press. With its impertinent tone and innovative content, it challenges conventions and explores age-related themes with unique freshness. Among its notable initiatives are parodies of famous fashion photos, brilliantly interpreted by women over 50, proving that fashion has no age.
Nold: Danone's media to loosen up the form
Danone hits hard with Nold, a media outlet that redefines well-being by combining humor and tips for staying in top shape. This innovative media concept brings a playful touch to health, while being rooted in Danone's DNA.
Senior managers: a challenge for Bpifrance
At Qualiquanti, we explored the dynamics of senior leaders for Bpifrance. This study reveals inspiring perspectives on their role in business strategy and resilience.
The potential of search engine queries
Search engine queries are a goldmine of information. Digital Value has developed a platform to analyze this data on a global scale, allowing users to understand brand desirability and anticipate trends, such as the growing popularity of padel tennis in different geographic areas.
Two key works explore this universe: that of David Dubois, who considers Google searches as a predictive indicator, and Everybody Lies by Seth Stephens-Davidowitz, which reveals the hidden truths behind our online behaviors.
Professionalization of social media
With two major events scheduled for late 2024 at the Palais Brongniart and Station F, social media is gaining momentum. These events bring together experts to discuss best practices and innovations in the sector.
Avatars, new brand assets
Developed by the Karakter.paris agency, avatars become brand spokespeople. Whether they embody a founder, an advisor, or a virtual model, these characters open up new horizons in branding.
Looking back at the 2024 Olympics
The Paris Olympics were a visual and artistic epic. Iconic moments like the bell housing Philippe Katerine and the golden slats of the Hotel de France were memorable. Parkour artist Zenzel enhanced the event by staging stunning performances from nine athletes, including one woman.
Generative AI and Creativity
AI pushes the boundaries of creativity by connecting ideas, simulating solutions, and optimizing processes. Examples include: Astra, a tool presented by Dior at Vivatech, illustrates how to transform customer feedback into forward-looking strategies.
In 2024, Qualiquanti published a white paper on AI and Quali, which is updated regularly. An interview about this book was among the most viewed content of the year.
Our news
- Release of a perfume for the night : support via qualitative studies.
- Conference on the power of product content : highlighting the importance of product information.
- Insight Training : meet on February 6, 2025 for an immersive day.
Inspirations from previous years:
Wishes: 2024: https://vimeo.com/900570624
2023 Wishes: https://vimeo.com/785219311
2022 Wishes: https://youtu.be/LHzGaTL8Kr8
2021 Wishes: https://youtu.be/4G6Zwd4NqLE
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