Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.
The integration of generative artificial intelligence into the market research sector is profoundly redefining the sector's methodologies and business models. Clément Fages recently published a detailed analysis of these transformations, a summary of which we offer here, enriched by our own work.