Our brochures
Download the PDFs
What our deliverables look like
An illustrated presentation of our deliverables. Download " Distributing living, inspiring results » taken from the book Big Qual.
Qual: Methods Catalogue
Presentation of our Qual and Big Qual methods.
Our added value in 7 points
A general presentation of QualiQuanti: panels, methodology, team, publications, CSR commitments, references.
Brand culture audit
Audit and brand culture platform.
What our clients say about us
Feedback organised around 6 themes: responsiveness, transparency, recruitment, results...
What our clients say about us
Feedback organised around 6 themes: responsiveness, transparency, recruitment, results...
Books and white papers
Download an excerpt or the full version
Big Quali (2022)
How AI is transforming qualitative research (2025)
Request the full PDF by email and read the interview on AI and qualitative research
Pop-up stores…
Unlocking New Spaces for Brand Expression
Download the white paper from Klépierre, European leader in shopping centers,
Brand culture (2019)
Download the first 40 pages (PDF)
Place Branding…
Reinvent the experience
Download the white paper featuring 60 branded places. See also the video on the brand places.
Brand culture management
Download the white paper which complements and illustrates the Brand Culture book.
Brand content (2020)
Download the first 50 pages (PDF)
Customer reviews…
A practical guide
Download this guide on the importance of customer reviews in purchasing decisions and reputation.
Subscription studies
Regularly updated studies on social content, QR codes and product content (download the presentation)
Influencers and brands…
The keys to a strategic collaboration
A 2023 study (see teaser in PDF) exploring the drivers of influencer marketing and social media effectiveness.
What Makes a QR Code Effective?
On packaging, in supermarkets, in restaurants, on television…QR codes are everywhere! But many professionals could improve their use of them. A 2024 study (see teaser in PDF ) based on international monitoring and qualitative research.
E-Commerce: Optimizing Product Information
Product content supports consumers in their decision-making process. Since 2019, QualiQuanti has been auditing the product communications of brands, retailers, and e-commerce companies. See our offer.
Published studies
For the National Music Center, Corepile and on Frichti
Qualitative study: Experiencing
musical performances
The CNM (National Music Center) published our exploratory qualitative study for industry professionals, in 2022 exploring the spectator experience in concerts and variety shows. Download the complete report in PDF format (Word version) and the PPT version.
Quantitative study:
Electric Bikes
Corepile, an eco-organization for
battery recycling in France published our quantitative study on mobility (electrically assisted bicycles (EABs), scooters and motorized personal transport devices) in 2021.
Semiological and cultural audit:
Frichti and meal delivery
To illustrate the potential of brand culture auditing, QualiQuanti decided to analyze Frichti, a home meal delivery brand, in 2018.
See the video session.
Video presentations
Some examples of slidecasts.
Our approach to brand culture and brand content (46'21)
Live semiological analysis of Frichti by Raphaël Lellouche (1h29)
Dialogue with Patrick Mathieu on singularity and brand content (32'10)
The different types of qualitative data (18'43).
Analysis of Supor on the e-commerce site Tmall by Betty Touzeau (9'26)
https://youtu.be/oMs2xHUXz_k?si=YvNfgy63DsnNHVEZ
Pitch on product content (10'45)
An introduction to pop-up stores for IREP (7'40)
Recorded events
Interviews and conferences by Daniel Bô
Interview on the Big Quali by Visionnary (8'40")
The role of aesthetics in retail (12'15")
Presentation on native advertising (16'45")
Interview on Brand Culture (6'02")
Presentation on branded places (12'37")
Trend books
Since 2014, we have been offering greeting cards in the form of an inspiring trend book in PDF and/or video.
Our wishes in video (5'24") or in pdf:
https://www.qualiquanti.fr/wp-content/uploads/2024/01/voeux.2024.pdf
