We were delighted to be ranked among the top 4 most-read articles on MR Research News. This interview, published to coincide with the release of our white paper on AI, shares key insights and some additional thoughts on the matter.

The integration of generative artificial intelligence into the market research sector is profoundly redefining the sector's methodologies and business models. Clément Fages recently published a detailed analysis of these transformations, a summary of which we offer here, enriched by our own work.

How does dialogue with AI enrich the human creative process?

"How AI is transforming qualitative research": this is the theme of the white paper we are preparing. To illustrate this project, here are some images generated by Dall-e, including a cover featuring hallucinations.