Posts about GRIT

Since 2006, QualiQuanti has created 7 blogs
of which 5 are still active.
They extend and illustrate our research.

Created in 2021 as a complement to the book, it shows the potential of technology for large-scale Qual

Our research in communication
on the Brand Content , Product Content

Created in 2008 to help pioneer a little-known field in France

Observatory and analyses
Editorial content designed to help you choose and use products and services

Created in 2019 to illustrate and update a subscription study

Semiological Analysis & Marketing Research

Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.

QualiQuanti News and Reflections

Synthèse du GRIT 2025

Chaque année, le GRIT s’impose comme le baromètre mondial de référence sur l’évolution du market research, de l’analytics et des insights. L’édition Business & Innovation 2025 (25B) vient de paraître et dresse le portrait d’une industrie en pleine mutation.