Brand culture audit
Brand culture audit
A brand culture audit involves analyzing all of a brand's expressions within its environment.
Brand culture reflections
The book Brand Culture , white paper are the result of extensive reflection designed to help organizations master brand culture. This work draws in particular on semiology.
Brand performativity
Brands play a role in constructing individuals' social identities. In their communications, they must convey models of social identification (performative utterances). Beyond promoting a lifestyle or an experience, brands must express an entire culture.
Brand culture audit: the frichti case
This is an example of an analysis carried out with Raphaël Lellouche on our own initiative, allowing the results to be made public.Deliverables were produced in multiple forms: monitoring, live analysis, and reporting (both summary and detailed).
The brand compass
The Brand Compass is a synthesis of the main brand platform tools. It is a management tool based on four dimensions and 16 elements. See the detailed presentation of the methodology.
Invite us into your reflection on your brand and brand culture
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