Delighted to be in the top 4 most read articles thanks to the interview conducted by Thierry Semblat.

Here is the interview published in February 2024 on the occasion of the release of the white paper on AI

“We must let ourselves be surprised by AI!” – Interview with Daniel Bô (QualiQuanti)

That was almost a year ago. Since then, AI has continued to revolutionize our practices at QualiQuanti: AI frees up, increases work power, and modifies certain practices in quali.

Here are some of our innovations with AI:
– Development of query techniques adapted to AI, requiring structured responses and a critical mass of data.
– Creation of dedicated AI agents to extract, analyze and process qualitative data.
– Implementation of collaborative documents with real-time analyses for live monitoring of studies.
– Strengthening self-administered contributions (forums, auto-ethno, reactions to stimuli) to enrich AI data.

AI gives wings to quality and:

• allows you to collect and analyze much more qualitative data for the same time budget (Big Quali: large-scale quali, longitudinal quali, in-depth monitoring)
• Putting recruitment and fieldwork quality at the heart of the study:
  . the quality of AI processing is linked to what it is given to read
  . the usefulness of having your own panel for recruitment
• answers simple questions systematically and reinforces the objective dimension of the quali
• assists in formatting results including the arrangement of images
• facilitates document analysis by making it possible to quickly read multiple documents in different languages
• allows you to work from a multitude of dispersed sources
• leaves time for more creativity, depth, improvisation, observation, exploration from a multiplicity of angles
• invites you to make deliverables with two levels of reading:
  . High-level syntheses with strong creative, cultural, and human added-value.
  . comprehensive, objective and systematic working documents with the entire field classified and analyzed with the help of AI

What might seem a bit laborious in qualitative studies is taken care of by AI. AI allows for very powerful studies to be conducted with limited time budgets and small teams. AI requires a good level of seniority to judge what is relevant and effective and to make the most of the suggestions. AI puts us in the position of conductor with consumers and AI agents to animate. Don't hesitate to request the white paper that we update month after month.

Thank you Noota, Anthropic, ChatGPT, Mistral AI, Google Gemini, Microsoft Copilot, Notebook LLM, etc hashtag#IA hashtag#EtudesQualitatives hashtag#Innovation hashtag#BigQuali hashtag#Recherche

#IA #EtudiesQualitative #Innovation #BigQuali #Research