"How AI is transforming qualitative research": this is the theme of the white paper we are preparing. To illustrate this project, here are some images generated by Dall-e, including a cover featuring hallucinations. Alongside these are illustrations of the power of AI in speech transcription, the liberation of expression, the critical mass of testimonies, the multiplicity of perspectives, creative intelligence, and large-scale qualitative research (Big Quali).

The premise of this white paper: to show everything that can be done concretely with AI in quality.

Customizing a GPT chat, analyzing Amazon & co reviews, interviewing via a chatbot, getting coaching on writing, summarizing and translating, illustrating ideas… We will show you a series of experiments.

AI is an invitation to knowledge management and the reuse of available resources.

We can combine the institute's expertise with available general knowledge. This combination generates precise and enriched results. We had the pleasant surprise of creating " BRAND SPIRIT", a knowledge base drawn from QualiQuanti's main books and public studies. This chatbot reproduces and enriches the concept of performativity.

Thanks to NootaWe practice automatic transcription and synthesis with great pleasure.

Here is the recording and AI-generated transcript of a conference on the future of healthcare: Link to recording and transcription on NootaNo more need to take notes to try and remember a lecture or speech. Recording allows you to:
– Structured synthesis (decomposition of audio content, distribution by topic)
– Simultaneous and interconnected access to sound and text: switching from reading to listening was easy
– Automatic summary with key quotes, topics (summaries of the different parts)

The Creative Writing Coach for proofreading and suggestions for improvement

THE Creative Writing Coach is relevant when he rereads our two study reports carried out for the CNM and makes suggestions: example of improvement tipsThe coach emphasizes diagrams and text-image balance, intermediate summaries with key points, highlighting cases, readability in digital format with multimedia elements, updating and refresh, and highlighting recommendations.

And so much more to explore (on issues of general interest concerning brands, communication and retail which are at the heart of QualiQuanti's research)

To learn more:

Download the white paper on AI