Our criteria for a relevant study
Surprising, thought-provoking, delivering exciting results, providing cultural depth.
. An interdisciplinary methodology : taking a macroscopic view of the subject while having an eye for detail.
. A consumer field with a wealth of contributions both in terms of quality and quantity : reviews, photos and videos.
. Results that remain valid in the long-term: making complexity accessible, broadening horizons, and stimulating creativity
The pitfalls we can help you avoid : superficial studies that treat consumers like response machines; simplistic studies that oversimplify reality or state the obvious; cumbersome “factory-like” studies that wear down consumer motivation; and studies that fail to deliver actionable results.
The companies we consider to be benchmarks : https://cherry-insights.com/ and https://patrickmathieu.net/
Our raison d'être: inspiring change
Our mission: to detect trends, inspire innovative solutions, and identify effective levers for action.
We conduct in-depth, large-scale studies to capture and analyse the complexity of phenomena. Our Big Qual systems are both ambitious and optimised in terms of resources and time.
Our visual presentations deliver insights that are both illuminating and practical. We believe in the power of sharing knowledge to inform professionals, decision-makers, and the wider public about the challenges facing society. Some of our studies are published as books, blogs, training courses, or conferences.
Our expertise
Understanding the essence of success
Our goal is to identify what truly motivates people to take action, and to deliver well-founded, evidence-based recommendations that drive meaningful transformation. To achieve this, we analyze the key dimensions of performance and the psychological levers that foster behavioral commitment...
Capturing the Full Range of Realities
We approach each of our studies from a wide range of scales and perspectives.Our aim is to gather a critical mass of diverse, high-quality data to uncover deep insights — through what we call Big QualWatch the video to learn more about the different types of data we work with.
Stimulate and spark insight
We deliver in-depth, long-lasting and actionable insights along with relevant, visually illustrated recommendations. We video-record our study presentations so that they can be reviewed and shared for years to come.
Our credo:
creative intelligence
The concept ofCreative intelligence is the ability to imagine, design, and produce ideas that are both original and relevant. It enables us to find innovative solutions, think outside the box, and transform abstract concepts into tangible outcomes.
Here are two quotes from authors who have deeply inspired us in our approach :
" The lack of innovation in many companies is due to the excessive use of "brand bureaucracy" management methods, i.e. the extreme rationalisation of company processes. Above all, brands remain cultural expressions, and it is essential to develop methodologies that take account of this symbolic, cultural, experiential and relational value. " Douglas Holt in Cultural Strategy
People are not just trying to survive materially, but to give meaning and a symbolic dimension to their existence. This is why life must be considered 'as art', and analysed as such:
– by trusting your senses and intuition,
– embracing multiple interpretations, paying attention to metaphors
– by accepting to be surprised and by allowing ourselves to constantly change our methodologies and responses. " Paul Willis in Ethnographic imagination
Books that inspired us and their reading notes: McCraken, Willis, Godin, Holt, Lipovetsky
Interviews
"QualiQuanti is a research institute and research laboratory. For over 35 years, we’ve had the privilege of working with semiologist and philosopher Raphaël Lellouche on a wide range of topics, including luxury goods, retail, brand content, brand culture, gender marketing, and product content. We create high added-value content in the form of research reports, conferences, blogs, videos, and publications."
Daniel BôCEO of QualiQuanti
Below are interviews by MR Research News and Visionary Marketing:
« L’IA décuple la puissance du quali à condition de bien définir son rôle » – Interview de Daniel Bô (QualiQuanti)
« L’IA donne des ailes aux études quali exploratoires » – Interview de Daniel Bô (QualiQuanti)
« Les marques doivent parfaitement maîtriser les codes des réseaux sociaux » – Interview de Daniel Bô (QualiQuanti)
[Podcast #1] - Interview with Daniel Bô, author of Big Quali - The power of qualitative research in the age of Big Data
"We demand a cultural approach to research" - Interview with Daniel Bo, founder of QualiQuanti
