Posts from April 16, 2026

Since 2006, QualiQuanti has created 7 blogs
of which 5 are still active.
They extend and illustrate our research.

Created in 2021 as a complement to the book, it shows the potential of technology for large-scale Qual

Our research in communication
on the Brand Content , Product Content

Created in 2008 to help pioneer a little-known field in France

Observatory and analyses
Editorial content designed to help you choose and use products and services

Created in 2019 to illustrate and update a subscription study

Semiological Analysis & Marketing Research

Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.

QualiQuanti News and Reflections

Pourquoi la Brand Culture est devenue une grille de lecture essentielle des marques

À l’heure où les marques dépassent largement le simple cadre du discours publicitaire, la notion de Brand Culture permet de mieux comprendre leur rôle culturel, social et expérientiel. Retour sur quelques réflexions issues des travaux préparatoires de Brand Culture publié chez Dunod.