Posts from January 22, 2026

Since 2006, QualiQuanti has created 7 blogs
of which 5 are still active.
They extend and illustrate our research.

Created in 2021 as a complement to the book, it shows the potential of technology for large-scale Qual

Our research in communication
on the Brand Content , Product Content

Created in 2008 to help pioneer a little-known field in France

Observatory and analyses
Editorial content designed to help you choose and use products and services

Created in 2019 to illustrate and update a subscription study

Semiological Analysis & Marketing Research

Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.

QualiQuanti News and Reflections

IA & Etudes : comment l’utiliser « bien » (sans tomber dans le gadget)

L’arrivée de l’IA dans les métiers des études suscite des discours tranchés, souvent simplificateurs, alors même qu’elle transforme en profondeur les pratiques, les méthodes et le niveau d’exigence du métier.