Posts from January 8, 2026

Since 2006, QualiQuanti has created 7 blogs
of which 5 are still active.
They extend and illustrate our research.

Created in 2021 as a complement to the book, it shows the potential of technology for large-scale Qual

Our research in communication
on the Brand Content , Product Content

Created in 2008 to help pioneer a little-known field in France

Observatory and analyses
Editorial content designed to help you choose and use products and services

Created in 2019 to illustrate and update a subscription study

Semiological Analysis & Marketing Research

Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.

QualiQuanti News and Reflections

Analyse IA de « Le Mal Aimé », conte de Noël d’Intermarché

Pour ouvrir l’année, cet article propose une exploration approfondie du film Le Mal-Aimé d’Intermarché, issue d’un travail itératif mêlant intelligence artificielle et expertise humaine. À travers une analyse guidée et documentée, il interroge les dimensions culturelles, symboliques et stratégiques du film, tout en[…]