Posts from October 21, 2025

Since 2006, QualiQuanti has created 7 blogs
of which 5 are still active.
They extend and illustrate our research.

Created in 2021 as a complement to the book, it shows the potential of technology for large-scale Qual

Our research in communication
on the Brand Content , Product Content

Created in 2008 to help pioneer a little-known field in France

Observatory and analyses
Editorial content designed to help you choose and use products and services

Created in 2019 to illustrate and update a subscription study

Semiological Analysis & Marketing Research

Created in 2007 to share examples of semiological analyses carried out with Raphaël Lellouche and Odilon Cabat, alongside a blog dedicated to research methodologies.

QualiQuanti News and Reflections

Summary of the Esomar Reimagine conference

The congress invited research stakeholders to reinvent their role in the era of AI: rethink methods, restore meaning to data and put humans back at the center.